Release Date: June 18, 2025

Proposal Deadline: July 16, 2025 (5:00 PM EST)

Contract Value: $10,000 per year (2 years) – Total $20,000

Project Overview:

The Greater Scranton YMCA, through generous grant funding from the Moses Taylor Foundation, is seeking proposals from qualified, smaller sized marketing firms based in Northeastern Pennsylvania to assist in the strategic promotion and communication of its Caring Communities for Mental Health program. This two-year initiative, which is part of the Greater Scranton YMCA’s broader YMCA Wellbeing Initiative, expands free, community-based mental health services across multiple counties, with a strong focus on underserved and/or marginalized populations.

This RFP represents a $10,000/year contract over a two-year period, designed to maximize reach, engagement, and program impact.

Program Goals:

The Caring Communities for Mental Health program aims to:

• Expand access to free mental health support and case management services.
• Reduce barriers to care, especially for marginalized and underserved communities.
• Integrate evidence-based mental health/wellness programs and workshops (e.g., COPE, R1 Learning System).
• Raise awareness through culturally relevant, inclusive messaging and outreach with our community partners and stakeholders.

Scope of Work:

The selected firm will provide the following deliverables:

• Marketing Strategy Development
  • A two-year marketing plan aligned with grant objectives.
  • Branding and messaging tailored to health equity and stigma reduction.
• Content Creation & Design
  • Flyers, brochures, event materials, and signage (print & digital).
  • Videos, reels, infographics and additional content to be used on the Y’s social platforms, website and with the community.
• Social Media & Digital Engagement
  • Monthly content calendars, platform-specific assets, and ad campaign guidance.
• Community Visibility
  • Support outreach campaigns to reach priority populations across Lackawanna and surrounding counties.

Contract Period and Value:

• Term: August 1, 2025 – July 31, 2027
• Value: $10,000 annually; $20,000 total.
• Please note, this is a fixed-price contract funded through grant funding from the Moses Taylor Foundation.

Eligibility Requirements:

• Must be a registered small business based in Northeastern Pennsylvania.
• Demonstrated experience with nonprofit, health and/or mental health campaigns.
• Ability to collaborate closely with YMCA program and leadership staff, including marketing and program staff to ensure adherence to all YMCA of the USA branding guidelines and requirements.
• Must sign a sublicense agreement to gain access to YMCA trademarked materials.

Proposal Requirements:

All proposals must include:

1. Cover Letter
   • One-page max, inclusive of firm’s description of services, team bios and relevant experience.
2. Portfolio Samples
   • At least three examples of previous work, ideally in community health or nonprofit marketing.
3. Approach & Work Plan
   • Initial concepts or approach to support the YMCA’s grant goals.
4. Budget & Timeline
   • Clear breakdown of services within the $10,000/year framework.
5. References
   • Two client references with contact details.

Submission Process:

Please submit all proposals via email (PDF format) to:
Meghan Carnevale
Mission Advancement & Marketing Director
GREATER SCRANTON YMCA
Email: [email protected]
Subject Line: Marketing Proposal – Caring Communities Initiative

Deadline: July 16, 2025 at 5:00 PM EST